URBAN ELEGANCE

SPRING 26

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TARGET CUSTOMER

The ideal customer for this range are cultured, style-conscious women with a classic British sensibility, seeking the effortless chicness and modernity of brands like Max Mara and Victoria Beckham. They value timeless design, high-quality fabrics, and a refined aesthetic.

This project was developed for a supplier with the aim of creating a diverse range of products to expand business opportunities with existing clients and attract new ones.

PROJECT BRIEF

RESEARCH & ANALYSIS

Analyze the Brands’ Handwriting, Cost Structure & Range Structure
Understand Target Consumer Profile

DESIGN STRATEGY

Develop cost-effective & production-friendly range - including Soft Woven, Jersey & Tailoring
Align design work with brand aesthetic & relevant trends

SOURCING

Source innovative materials from approved mills across China, India and Bangladesh
Focus on unique, high-quality textile options

DESIGN DEVELOPMENT

Research & Develop trend forward print stories
Develop a Virtual Range of Styles to present alongside fabrics and samples

RUNWAY INFLUENCES

RETAIL INFLUENCES

PRINT STORIES

DRESSES

Tencel Denim
Smocked Waist
Ruching Details

MEL-SS25-3D-D582 v2_Custom_View_1.png

MEL-SS26-3D-D652_Colorway 1_Custom_View_1.png

MEL-SS26-3D-D681_Colorway A Copy 2_Custom_View_1.png

MEL-SS26-3D-D643_Colorway 1_Custom_View_1.png

MEL-SS25-3D-D569 v2_Default Colorway_Custom_View_1.png

MEL-SS25-3D-D571_Colorway A Copy 2.png

MEL-SS26-3D-D663_Colorway 4_Custom_View_1.png

MEL-SS26-3D-D663_Colorway 5_Custom_View_1.png

MEL-SS26-3D-D640_Colorway 5_Custom_View_1.png

MEL-SS26-3D-D688_Colorway A_Custom_View_1.png

MEL-SS26-3D-D654_Colorway A_Custom_View_1.png

SHIRTS & BLOUSES

MEL-SS26-3D-T546_Default Colorway_Custom_View_1.png

MEL-SS26-3D-T539_Colorway 1_Custom_View_1.png

MEL-SS25-3D-T260 V4_Custom_View_1.png

MEL-SS25-3D-T317 Viscose Satin_Custom_View_1.png

MEL-SS26-3D-T531_Colorway A Copy 1_Custom_View_1.png

MEL-SS26-3D-T524_Colorway A Copy 5_Custom_View_1.png

MEL-SS26-3D-T524_Colorway 3_Custom_View_1.png

MEL-SS25-3D-T329 V2_Colorway 5_Custom_View_1.png

MEL-SS25-3D-T498 V2_Colorway 4_Custom_View_1.png

MEL-SS26-3D-T533_Colorway A Copy 1_Custom_View_1.png

MEL-SS26-3D-T519_Colorway A Copy 1_Custom_View_1.png

MEL-SS25-3D-T499_V2_Colorway 1_Custom_View_1.png

MEL-SS26-3D-T527_Colorway 1_Custom_View_1.png

MEL-SS26-3D-T535_Colorway A_Custom_View_1.png

MEL-SS26-3D-T551_Colorway 1_Custom_View_1.png

MEL-SS26-3D-T551_Colorway A_Custom_View_1_1.png

KNITWEAR

TAILORING & OUTERWEAR

THANK YOU